2010 mtv vma / indoob picks – best editing


I’ve found editing to be very relaxing. I’ve never had the pleasure to put together a music video, but I imagine it to be fun to put music together with shots of video or pictures and to retell a story. It’s all about the music and promoting that music, right? Well, it should be. And this is the category to show who has the BEST EDITING for a music video.

  • I’m not arguing against Eminem’s return here with “Not Afraid.” There is some very good editing going on in this video, piecing together the state of mind and feeling of emotion the artists involved want you to feel. Winner? I don’t know. I’m leaning towards no. But the recognition is definitely worthy.
  • I’m only getting annoyed with having to keep typing “Lady Gaga” and “Bad Romance” when really from the beginning I should just say “assume Lady Gaga is nominated.” In any event, here she is yet again. And again I say this video is at the top of it’s game with just about every aspect a video should be, editing included. Might end up the winner, but hopefully not.
  • I would like this video to win, Miike Snow’s “Animal. Interestingly enough, I never knew this song had a video until recently, and I didn’t know the song was as new as it was. I heard it on a This American Life podcast and decided to download the song. The video must’ve been hard work to edit. But this I think show’s the best editing, putting together all these shots on beat, so crisp and yet, seamless? Not seamless in the sense that you can’t tell where a cut is hidden, but in the sense that these cuts belong and feel natural to the song and what the song is about and how you might even imagine the video to look like. It just flows. But again, major credit to the editor matching it all together.
  • It’s nice to see Pink nominated for something. The video “Funhouse” is grungy and dirty and kinda looks unhappy, but the song is about unhappy times. The editing work isn’t bad at all, but I feel maybe this video could’ve been better suited in the Best Female category? I like Pink and at least it’s not the only time this video was nominated.
  • Lastly we have Rihanna with “Rude Boy.” I don’t particularly care for the song and was a bit shocked once I listened to the lyrics (while a little girl was singing it, no less). As for the video, it does catch the eye, does it not? Colorful, bright, and again, a prime example of what fun editing can be and how it can enhance the listener and/or viewer of the song. But please, let’s not corrupt our children too early, okay? Thanks.
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