2010 mtv vma / indoob picks – best direction


I don’t really need to describe the roll of a director, do I? Long story short, this is the guy in charge of the vision of the video. Sure, we still have the artist who may have inspired it or helps with creative process along with a production team with all the designs and so forth and so on that I’ve already listed (not by name), but when it comes to who’s in charge behind the camera making the people on camera look their best, it’s the BEST DIRECTION. He’s like a funnel. The best funnel.

  • I said earlier that 30 Seconds to Mars’ video “Kings and Queens” is pretty much a short film… well, I only felt that way due to the long version have titles and credits. If you think about it, a lot of music video are short films… it’s just that some embrace being a short film and actually telling a story. I think this video tells a story. I’m not entirely sure what that story is, but I like it. Will it win? Probably not. But I’ve been wrong before.
  • “Not Afraid” definitely has a cinematic feel to it. I’m not familiar with Rich Lee (or at least I don’t think I am) but I give him his props for making this video look as good as it is. With it being nominated so many times, it’s possible this could be a winner.
  • I think most people who are familiar with music videos, especially hip hop music videos, are familiar with the name Hype Williams. He’s been around since forever ago. What I generally like about his videos is the use of color. However, most of this video is in black & white. But even the grayscale still seems to pop. He also expertly captured the city that this song is about. Him and his team of course. Remember, directors are the funnels.
  • Hey, I’m not fighting it this time. Like the Oscars, if the Best Director is nominated, there’s a good chance the film they directed is there too. Or vice versa. And sometimes what happens is the director and his/her film wins. Not all the time, but it’s magical when it does. Either way, it’s the case with “Bad Romance” and I think this director will take home the prize. That pretty much hints to who I think will get the big prize, no? It’s Lady Gaga night, kids. Oh, and Francis Lawrence is a film director with some serious cred, so you can’t go wrong with him.
  • So that leave Pink and her “Funhouse” again, which I’m glad is recognized. Why? Because it’s Pink. I wish her live performances got some recognition. How many times has she flown over the audience now? While singing? Okay, that might not have a lot to do with a director’s credit, but c’mon! Dave Meyers has been in the business a long time too, by the way.
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