2010 mtv vma / indoob picks – breakthrough video


I’m not really sure what this category means, to be truthful to you guys. It’s not about a breakthrough artist since most of these guys have been around for quite some time. But perhaps it’s about a video that is just awesome beyond measure? Or perhaps it’s a video they didn’t know what to do with but needed to shine a spot light on. I don’t really know, but all except one I’ve talked about before and it’s too bad none of these are in other categories as well… but oh well, let’s see what BREAKTHROUGH VIDEO caught their attention.

  • Right off the bat, those Indoobians who have been following along know that I’ve recently become a pretty big Black Keys fan. So I immediately wanted to throw my pick to “Tighten Up” not only for the clever and amusing video starring two boys who look like spitting images of their screen dads, but the song is awesome too. It gets pretty violent, but it’s all for comedic effect. Boys do crazy things for girls.
  • I would call myself a mild fan of Coldplay. I was too busy being entranced by the magic of this stop-motion-chalk-photography to figure out what “Strawberry Swing” is about… it’s just too beautiful for me to care. I love the story and the animation. The song plays well into the video, even though I don’t know what it’s about. Is it going to win? I don’t know. All of these are difficult to choose.
  • I spoke of Dan Black before. He’s the only one here that has been nominated elsewhere, and although I didn’t choose him then, I’d have him as my runner up here as well… if there was such an award. I really like this video. The only other video I can think of that comes close in awesomeness is Justice’s “DVNO” but that was a couple years ago. But this is fun times.
  • Last we have Gorillaz, who always have cool videos. I would think it’s needed if your band is made of cartoon characters. But besides that, this video also features Bruce Willis! I don’t know the full story behind this video, but I don’t think it’s necessary. It’s just fun to watch the story unfold.

View a previous post and a couple more videos from The Black Keys and a little poll.

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Posted in awards, music video

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