2010 mtv vmas: lady gaga vs. everyone else

In case you haven’t heard, it’s time for the 2010 MTV VMAs. (I’m a bit late, but it’s also Emmy season too, but I’ll talk about that later.) It’s too early for me to say whether or not I’m actually going to tune in. For the past few years, MTV’s award shows, like many other award shows actually, have been hit or miss. Plus, even if you miss it when it airs, there’s always the chance to see it immediately afterwards and various times that month. However, there are those classic moments like the now infamous “Kanye incident.”

Something else I’ve been hearing a lot lately is that MTV is losing its relevance. How it relates to pop culture or just entertainment altogether, I’m not sure. One thing I am sure is that it makes me feel old when I utter the phrase to kids “When I was your age, MTV played music videos.” Actually, anytime anyone says “When I was your age…” you are automatically outdating yourself. “Back in my day…” is included too. I hate that you either have the extended cable if you want to get to the old school MTV that plays nothing but music videos. And of course there’s always YouTube. But it’s the way of the world. Everyone wants reality TV starring Snooki.

Anyway, the nominations for the 2010 videos were announced yesterday. To be honest and frank, I don’t like it. Kudos to Lady Gaga and all for a record 13 nods, I’m not hating on her. When I first saw “Bad Romance” I predicted it would win a couple VMAs. But seriously! Take a look at the list!

My problem with this list is the lack of variety. According to the nods this year, it looks like we only had a few popular songs and videos out there. Or maybe just a few artists. I have no problems with any of the artists or songs mentioned. And if I continue with my honesty, I will admit that I haven’t seen most of them up until last night and probably throughout the rest of the week. So again, credit is given where credit is due. But aren’t there more artists and songs out there? Or is death of the music video a growing trend? Is it tragic irony that MTV killed the music video? Okay, so I don’t really believe that since most videos premiere via internets anyway these days. But I actually liked watching videos on TV once upon a time.

I won’t even mention VH1 or BET… even though I just did. In BET’s defense, they never set out to be a music video channel.

So now that my rant is over, I will revisit this topic with my picks of who I would like to see win in their respected category. As I am an admitted fan of Gaga, I don’t necessarily want her to take home every award. Besides, it’s not possible since she’s nominated twice in a couple categories. I can’t be mad at her for staying busy and highly creative and productive. Consider this “to be continued…”

I might write about the Emmys before the VMAs… just saying.

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Posted in awards, music video, rant
2 comments on “2010 mtv vmas: lady gaga vs. everyone else
  1. I hope Gaga sweeps it just because she’s so sweet and cool and because I think Bad Romance is really one of the best music videos ever (hey, I just like it!).

    Hm, after looking at the actual list, I do hope Jay-Z and Alicia Keys get best collaboration. I know little about Bieber but his sheer popularity with the tweens should earn him best new artist (plus — wasn’t he discovered on the Internet?).

    Katy Perry – I liked her but she talks smack in public and I don’t like that. Leave Gaga alone.

    It’s all rather commercial isn’t it?

    • t. sterling says:

      Sometime tonight I hope to review all of the videos, but so far I certainly agree that Gaga’s Bad Romance set a pretty high bar. I mean, it’s what pushed me over to becoming a little monster! And she seems to have master music video maker Michael Jackson in mind when creating these videos, and I highly respect that. I’m not a huge fan of Katy Perry, but I will say that I read her saying she is a fan of Gaga as well. But I don’t know. I do like California Gurls. And I do like Jay Z and Alicia Keys (sad she got knocked up and hitched). But I’ll get into all of this soon.

      And I’m not too crazy about Bieber at all.

      But yes, it is commercial. Or a popularity contest. Which is odd because there is no Black Eyed Peas, like an article I read said was missing… and they had a string of hits this year. But we’ll see…

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August 2010
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