In case you haven’t heard, it’s time for the 2010 MTV VMAs. (I’m a bit late, but it’s also Emmy season too, but I’ll talk about that later.) It’s too early for me to say whether or not I’m actually going to tune in. For the past few years, MTV’s award shows, like many other award shows actually, have been hit or miss. Plus, even if you miss it when it airs, there’s always the chance to see it immediately afterwards and various times that month. However, there are those classic moments like the now infamous “Kanye incident.”
Something else I’ve been hearing a lot lately is that MTV is losing its relevance. How it relates to pop culture or just entertainment altogether, I’m not sure. One thing I am sure is that it makes me feel old when I utter the phrase to kids “When I was your age, MTV played music videos.” Actually, anytime anyone says “When I was your age…” you are automatically outdating yourself. “Back in my day…” is included too. I hate that you either have the extended cable if you want to get to the old school MTV that plays nothing but music videos. And of course there’s always YouTube. But it’s the way of the world. Everyone wants reality TV starring Snooki.
Anyway, the nominations for the 2010 videos were announced yesterday. To be honest and frank, I don’t like it. Kudos to Lady Gaga and all for a record 13 nods, I’m not hating on her. When I first saw “Bad Romance” I predicted it would win a couple VMAs. But seriously! Take a look at the list!
My problem with this list is the lack of variety. According to the nods this year, it looks like we only had a few popular songs and videos out there. Or maybe just a few artists. I have no problems with any of the artists or songs mentioned. And if I continue with my honesty, I will admit that I haven’t seen most of them up until last night and probably throughout the rest of the week. So again, credit is given where credit is due. But aren’t there more artists and songs out there? Or is death of the music video a growing trend? Is it tragic irony that MTV killed the music video? Okay, so I don’t really believe that since most videos premiere via internets anyway these days. But I actually liked watching videos on TV once upon a time.
I won’t even mention VH1 or BET… even though I just did. In BET’s defense, they never set out to be a music video channel.
So now that my rant is over, I will revisit this topic with my picks of who I would like to see win in their respected category. As I am an admitted fan of Gaga, I don’t necessarily want her to take home every award. Besides, it’s not possible since she’s nominated twice in a couple categories. I can’t be mad at her for staying busy and highly creative and productive. Consider this “to be continued…”